You're comparing Webflow and Squarespace because you want a website that works harder for your business. Both platforms promise professional results, but they deliver them differently. The wrong choice shows up six months later when your marketing team can't build the landing page they need, or when your site architecture can't support the content strategy you're ready to execute.
B2B websites aren't portfolios or blogs. They must pre-qualify leads, support sales conversations, and let marketing iterate fast. The core question is: do you want something quick and simple now, or something you can control and grow with later?
This guide breaks down how each platform handles the things B2B teams actually care about: design flexibility, CMS capabilities, marketing autonomy, SEO control, and total cost of ownership. We build on Webflow, so we'll be upfront about that bias while being honest about when Squarespace makes more sense.
One important note before we dive in: this comparison assumes you're working with a qualified agency or experienced developer for Webflow. Squarespace is designed for DIY use, which is part of its appeal but also a limitation. The differences we're covering only appear when comparing a properly built Webflow site against what Squarespace can realistically deliver for B2B purposes.
The honest truth about both platforms
Webflow's real strengths for B2B
Webflow is a visual web development platform that outputs clean, production-ready code. It sits between design tools like Figma and traditional code-based development. For B2B teams, the appeal is straightforward: with proper component architecture, your marketing team can own the site after launch.
The visual editor lets your marketing team build pages, update copy, and launch campaigns, all in one place. No tickets, no developer queue, no waiting. When you want to test a new headline or spin up a landing page for a campaign, you can do it the same day. This independence only works when the site is built with proper component structure and when your team receives adequate handoff training.
Webflow handles hosting, SSL certificates, CDN distribution, and security updates automatically. There's no server to manage, no patches to apply, and no hosting provider to coordinate with. For teams without dedicated IT resources, this removes a significant operational burden.
The platform includes a built-in content management system that goes beyond basic blogs. You can create custom content types for case studies, testimonials, team bios, resource libraries, and comparison pages. The CMS supports relational content, linking authors to blog posts, clients to case studies, or categories to resources. This enables sophisticated content architectures that grow with your marketing operation.
Webflow limitations B2B teams should know
The visual editor is powerful but has a learning curve, especially for teams unfamiliar with web development concepts like the box model. Proper training during handoff mitigates this, but expect an initial investment in learning.
Webflow works best when built by someone who knows what they're doing. You can build a site yourself, but most B2B companies work with an experienced agency to get the structure right from the start. It's an upfront investment, but it pays off when your marketing team can run independently afterward.
Advanced features like membership portals or custom applications often require development beyond Webflow's native capabilities. The platform excels at marketing websites, but it's not trying to be everything.
Squarespace's real strengths for B2B
If your primary goal is getting a professional-looking site live quickly with minimal effort, Squarespace is a genuine contender. This strength shouldn't be underestimated.
Squarespace templates are polished and professional out of the box. You can have something live in hours rather than weeks. For founders or small teams without design or development resources, this speed-to-launch has real value.
The learning curve is genuinely gentle. If you can use basic software, you can use Squarespace. There's no need to understand how websites work under the hood. You choose a template, customize colors and fonts, add your content, and publish.
Squarespace handles hosting, security, and updates automatically. Like Webflow, there's no server management required. The platform has also improved significantly over the years, with better design flexibility and more features than it had historically.
For MVP-stage B2B companies that just need something live while they validate their positioning, Squarespace gets you there fast and affordably.
Squarespace limitations B2B teams should know
Squarespace's template-based approach creates constraints that become apparent as your needs grow. You're working within the platform's boundaries, not designing freely. For B2B companies that need differentiated positioning or complex page layouts, this can be limiting.
The CMS is adequate for blogs and basic pages but isn't designed for the content flexibility B2B marketing teams often need. Creating custom content types like case study libraries with filtering, resource centers with multiple content formats, or comparison pages with structured data pushes against the platform's limits.
Marketing team independence is limited compared to Webflow. While content updates are straightforward, creating new page layouts or campaign variations often means working within template constraints rather than building what you actually need. Teams hit walls when they need to iterate quickly on messaging or test new page structures.
You can't export your Squarespace site and host it elsewhere. Leaving means rebuilding from scratch. This is important to consider for long-term flexibility.
In-depth breakdown per requirement
Ease of use and learning curve
Squarespace wins on day-one simplicity, and this isn't a minor advantage. If getting online quickly with minimal effort is your priority, Squarespace delivers. The interface is intuitive, templates look professional immediately, and you can produce a reasonable-looking site without any training.
Webflow requires more upfront investment to learn its system. The visual editor maps to HTML and CSS, so understanding web development concepts helps. However, with proper agency training and documentation, the learning curve isn't prohibitive for the Editor interface that marketers actually use day-to-day.
The real question isn't which platform is easier to start. It's which platform creates sustainable independence. Squarespace's simplicity can become a ceiling. Teams often find themselves working around limitations rather than building what they actually need. Webflow's steeper curve leads to greater long-term autonomy once you've climbed it.
For B2B marketing teams handling day-to-day website work after a proper handoff, Webflow offers more sustainable independence despite the initial learning investment.
Design flexibility and customization
This is where the two platforms differ most.
Webflow offers pixel-perfect design control. Every element can be positioned, styled, and animated exactly as designed. You're not working within template constraints. You're building custom layouts that reflect your brand and messaging precisely. For B2B companies that need differentiated positioning, this control matters.
With a well-built Webflow site, marketing can create landing pages by combining pre-designed components. Copy, images, and sections can be updated and published without developers. Only new component designs need agency support. Campaign work stays in-house.
Squarespace operates within template boundaries. While you can customize colors, fonts, and content, the underlying structure has limits. The templates are polished and professional, but they're designed to work for many different use cases. When your B2B messaging doesn't fit standard layouts, you start fighting the platform.
For responsive design, Webflow provides granular breakpoint control. You can adjust layouts precisely for desktop, tablet, and mobile views. Squarespace auto-adjusts layouts with less precision. This is acceptable for simple sites, but problematic when design details matter.
CMS and content management
This is a critical difference for B2B websites, which live or die by their content management capabilities.
Webflow's CMS is built for the content operations B2B companies typically need. Beyond basic blogs, you can create custom content types: case study libraries with filtering, resource centers with tags and search, comparison pages, team directories, and testimonial collections. The CMS supports relational content, linking authors to posts and categories to resources. Content teams can publish and update without touching design or involving developers. The visual editor shows exactly how content will appear on the live site.
Webflow's Collections function like a lightweight database. You define the fields you need for each content type, then design how that content appears on the site. This flexibility is what enables sophisticated content architectures that grow with your marketing operation.
Squarespace handles blogs well. You can create posts, categorize them, and publish on a schedule. But beyond blogs, the CMS is limited. Creating custom content types like sortable case study libraries or filterable resource centers requires workarounds or isn't possible at all. The platform wasn't designed for the scale of content marketing that B2B companies often pursue.
Squarespace also has practical limits that matter for growing B2B sites. The platform caps sites at 1,000 pages (with 400 recommended for performance), limits file uploads to 20 MB per file, and recommends no more than 60 blocks per page for optimal loading. These constraints work fine for simple sites but become real limitations as content operations scale.
For marketing team independence, Webflow's Editor mode lets marketing update content in a simplified interface while design stays protected. Squarespace's all-in-one editing means more freedom but also more risk of unintentionally breaking layouts.
SEO capabilities
Both platforms can rank in search engines when configured properly. The difference is depth of control.
Webflow outputs clean, semantic code automatically. You get native meta tag controls, automatic sitemap generation, built-in image optimization, and code minification. The platform handles technical SEO fundamentals out of the box. Advanced redirect management, detailed sitemap configuration, and native controls for canonical URLs give B2B teams serious about organic traffic the tools they need.
Squarespace provides built-in basic SEO tools. You can set meta titles and descriptions, and the platform automatically generates sitemaps. The basics are covered. However, advanced technical SEO often requires workarounds or isn't possible. Granular control over things like robots directives, schema markup, or complex redirect rules is limited.
For B2B companies where organic search drives pipeline, Webflow's SEO depth is a meaningful advantage. You can implement the technical foundations that support content strategy and competitive keyword targeting.
Performance and speed
Page speed matters for B2B. It directly impacts buyer patience during research, Google rankings for competitive keywords, and ad quality scores for paid campaigns.
Webflow outputs clean code and includes built-in optimization: automatic image compression to WebP or AVIF, minified JavaScript and CSS, and global CDN distribution through AWS and Fastly. No additional configuration required. The platform provides performance audits and recommendations.
Squarespace handles hosting and basic optimization automatically. Sites are served through a CDN, and images are optimized. For simple sites with moderate traffic, performance is generally acceptable. However, Squarespace recommends keeping pages under 60 blocks for optimal loading, which reflects the platform's performance constraints.
Both platforms remove the performance optimization burden that comes with self-hosted solutions. For most B2B websites built properly, you'll see reasonable performance from either platform. Webflow tends to produce faster sites with cleaner code, but Squarespace isn't a poor performer for typical use cases.
Integrations and marketing stack
Your B2B website needs to talk to your CRM, marketing automation, and analytics tools. Here's how the two platforms compare.
Webflow offers 270+ native integrations and 300+ additional integrations through the Webflow Marketplace. Common B2B integrations work well: HubSpot, Salesforce, Pipedrive, Mailchimp, Google Analytics, and marketing automation platforms. Form submissions can flow directly into your CRM with native app support. Beyond native integrations, Webflow connects to thousands of additional tools via Zapier.
Squarespace has integrations for common tools, and the ecosystem has grown over the years. You can connect to major CRMs and marketing platforms, though often through Zapier rather than native integrations. The integration depth doesn't match Webflow's.
For custom functionality, Webflow allows full custom code injection in the head, body, and page-specific locations. This enables tracking pixels, interactive elements, and integrations that don't have native support. Squarespace limits where custom code can be injected.
Practically speaking, most B2B integrations can run through Zapier on either platform. But Webflow's native integration library and code flexibility give it an edge for teams with established marketing stacks.
Pricing and total cost of ownership
Webflow pricing
Webflow charges monthly or annual fees based on features and traffic. Most B2B companies need the CMS or Business plan, ranging from approximately $23-39/month billed annually.
Development costs for a Webflow website depend on scope. Standard B2B websites typically range from $5,000-15,000 when built by a qualified agency.
Ongoing costs are minimal. No plugins need updating, no themes need patching, no compatibility conflicts to resolve. You only involve an agency when you need new component designs or functionality.
Squarespace pricing
Squarespace pricing tiers (billed annually):
- Core ($18/month): Basic features for simple sites
- Plus ($32/month): Additional features for growing businesses
Development costs vary widely. Many businesses build their own Squarespace sites without professional help. For those who hire help, basic professional setups (1-5 pages) range from $500-2,500. Custom professional builds typically cost $2,500-10,000, with most projects landing around $5,000. Complex sites with extensive customization can exceed $10,000-25,000.
Total cost of ownership
The headline pricing comparison may favor Squarespace initially, but total cost tells a different story.
Squarespace's lower monthly fees can mean higher total costs when you factor in:
- Workarounds: Time spent working around platform limitations
- Rebuild costs: Potential migration to a more capable platform as you grow
- Opportunity cost: Limitations on what marketing can execute independently
- Design constraints: Inability to achieve differentiated positioning
- Third-party tools: Filling gaps with external services
For early-stage companies testing ideas, Squarespace's lower upfront cost makes sense. For B2B companies building a growth asset, Webflow's investment delivers better long-term value.
Team workflow and collaboration
Webflow is built for collaboration between technical and non-technical teams. It offers granular roles: Designers build the site, and Editors update content safely within guardrails. This split is what enables marketing autonomy without the risk of breaking the site. Built-in staging environments support review workflows before publishing.
Content and design stay cleanly separated. Writers can update blog posts while designers work on new components without conflicts.
Squarespace has simpler permissions. Anyone with access can edit anything, which is both the appeal and the risk. For small teams or solo operators, this works fine. As teams grow, the lack of sophisticated permissions means anyone can accidentally break layouts.
Squarespace also lacks a native staging environment. For major redesigns, users typically copy content to a new trial site or use password-protected pages to hide changes from the public. This creates friction for teams that want to test changes before going live.
For B2B teams where marketing needs to move fast on campaigns while maintaining brand consistency, Webflow's separation of concerns is a significant advantage.
Which platform fits your situation?
"We have a growing content operation and want marketing to own the site."
Webflow. The CMS handles custom content types, and with proper component architecture, your marketing team publishes independently. You'll need agency support for structural changes, but day-to-day content work stays in-house.
"We need to get online as quickly as possible with minimal effort."
Squarespace. This is exactly what Squarespace is designed for. You can have a professional-looking site live in hours. Just understand the limitations you're accepting for that speed.
"We're pre-product-market-fit and testing our positioning."
Squarespace can work here. Get something live fast, learn from market response, iterate on messaging. The speed advantage matters when you're still validating. You can always rebuild on Webflow later when you've found traction.
"We want predictable costs and minimal ongoing maintenance."
Webflow. No workarounds, no platform limitations forcing compromises. Your agency relationship shifts from ongoing problem-solving to growth-focused projects when you're ready to expand.
"We need our marketing team to launch campaigns without waiting on anyone."
Webflow. With proper training and component libraries, marketers can build and publish landing pages same-day. Squarespace's template constraints often create bottlenecks for campaign execution.
"Our site is simple: a few pages, basic lead capture, nothing complex."
Squarespace, with the understanding that you're trading long-term capability for short-term simplicity. If this is a stepping stone while you build resources for something better, that's a valid choice.
"We have zero technical capacity and need something live this week."
Squarespace. You can have something professional-looking online without any technical help. Accept the tradeoffs and plan to reassess as your needs grow.
"We see our website as a core growth asset and want to invest accordingly."
Webflow. The upfront investment in a properly built site pays off in marketing velocity, lead quality, and team autonomy.
What about migration from Squarespace to Webflow?
Migration from Squarespace to Webflow is a rebuild, not a simple transfer. There's no direct import tool. Your content needs to be moved, and the site needs to be built from scratch in Webflow. This is an opportunity to rethink structure and messaging rather than just replicating what you had.
Migration timeline and what to expect
Most B2B website migrations take one to two months from kickoff to launch, depending on site complexity. The process includes content audit and export, design and development in Webflow, redirect setup, testing, and team training. Simpler sites move faster; sites with extensive content take longer.
Most B2B companies treat migration as an opportunity to improve their site: better positioning, cleaner structure, more sophisticated content architecture. Rather than a 1:1 copy of what existed before.
Common migration challenges and how to avoid them
- URL redirects require careful planning. Map old URLs to your new structure to preserve SEO value and avoid broken links. Missing redirects can hurt your search rankings.
- Content restructuring is often needed. If your Squarespace site had limited content organization, you'll want to expand your content architecture when moving to Webflow's flexible CMS.
- Design translation is an opportunity. Moving from Squarespace's template constraints to Webflow's open canvas lets you create something better, not just replicate limitations.
- Team training should happen before launch. Editors learn the new platform while the old site remains live, reducing pressure and allowing time for questions.
- Integration updates are often overlooked. Forms, analytics tracking, and CRM connections all require reconfiguration in the new environment.
When to stay put
Migration isn't worth the effort if your current Squarespace site is serving you well. If you have simple content needs that Squarespace handles adequately, no major pain points with marketing execution, no plans for significant growth or content expansion, and a team comfortable with the current workflow, optimizing your current setup makes more sense than rebuilding.
Migration makes sense when the operational model needs to change: when marketing needs more independence, content operations are growing beyond Squarespace's capabilities, or your brand positioning demands design that templates can't deliver.
Webflow vs Squarespace: Our recommendation for B2B websites
Platform choice matters less than the quality of what's built on that platform. But for B2B companies, the platforms aren't equally suited to the job.
Webflow is the better choice for B2B companies that see their website as a growth asset. The design precision, marketing independence, flexible CMS, and scalable architecture align with how B2B websites actually need to operate. If you're building something meant to last and grow, Webflow provides the foundation.
Squarespace is the better choice when speed-to-launch matters most. For early-stage companies, minimal-budget situations, or genuinely simple sites where getting online quickly is the priority, Squarespace delivers. That's not a dismissal. It's a realistic assessment of fit. Just understand it as a starting point, not necessarily a destination.
We're a Webflow agency, so take that into account. But we chose to specialize in Webflow specifically because it solves the problems B2B scale-ups actually have: developer bottlenecks, marketing friction, and sites that can't keep pace with growth.
The most important decision isn't Webflow versus Squarespace. It's whether you're building something structured, maintainable, and aligned with how your team actually works. For serious B2B operations, that usually means Webflow.